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Ohio Agritourism Report | Ohio Sea Grant

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Ohio Agritourism Report

Agritourism farms are growing in number across the United States (Noyes, 2015), accounting for nearly $1 billion in sales according to the 2017 Census of Agriculture. To better understand this industry in Ohio, a statewide industry survey was created and then sent out for agritourism farm owners and operators to complete in Summer 2021. This report represents findings of an initial effort with the agritourism industry in Ohio, designed to better understand the industry and potential programmatic opportunities. Note that survey findings represent data shared by respondents only. While conclusions and implications can be drawn from these data to the respondents as a group, respondent data are not generalizable to the agritourism industry in Ohio, overall. As a result of the pandemic, operations adapted in 2020 included the use of online ticketing, reducing the number of events and visitor capacity, and increasing attention to health and sanitation. Interestingly, gross revenue exceeded previous levels in 2020 for most operations, and direct sales were the leading sales category of the five categories surveyed. As far as jobs, full-time year-round employment was reported as minimal. Most operations reported 10 or fewer seasonal employees. With respect to ways in which Extension could best support the agritourism industry, assistance with marketing via social media and websites was identified most frequently. Assistance via strategic planning and using trend research to inform decision making was also noted by many

Published: Dec 16, 2021
Last Modified: Dec 16, 2021
Length: 13 pages
Direct: Permalink

Contributors

Mr.  Joseph E. Lucente

Mr. Joseph E. Lucente

Extension Educator, Community Development, Ohio Sea Grant College Program

David Civittolo

Associate Professor, OSU Extension

Description

Agritourism farms are growing in number across the United States (Noyes, 2015), accounting for nearly $1 billion in sales according to the 2017 Census of Agriculture.

To better understand this industry in Ohio, a statewide industry survey was created and then sent out for agritourism farm owners and operators to complete in Summer 2021. This report represents findings of an initial effort with the agritourism industry in Ohio, designed to better understand the industry and potential programmatic opportunities. Note that survey findings represent data shared by respondents only. While conclusions and implications can be drawn from these data to the respondents as a group, respondent data are not generalizable to the agritourism industry in Ohio, overall.

As a result of the pandemic, operations adapted in 2020 included the use of online ticketing, reducing the number of events and visitor capacity, and increasing attention to health and sanitation. Interestingly, gross revenue exceeded previous levels in 2020 for most operations, and direct sales were the leading sales category of the five categories surveyed. As far as jobs, full-time year-round employment was reported as minimal. Most operations reported 10 or fewer seasonal employees. With respect to ways in which Extension could best support the agritourism industry, assistance with marketing via social media and websites was identified most frequently. Assistance via strategic planning and using trend research to inform decision making was also noted by many.